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| Online Export Marketing Training |
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Client: Securitymax.co.uk |
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Sales history and marketing ROI, August- December 2006 |
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| Simon Williams, Business Development Manager-SecurityMAX, wanted to take advantage of E-Commerce to promote and sell CCTV systems. The management was quite strong in business but as an e-business starter, they were little reluctant in paid marketing. After strong and convincing presentations by our e-Marketing gurus, the management allowed to launch a test campaign to see online business effectiveness. We agreed to work on ebusiness model as a team. |
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| Google campaign analysis 18th July 2005 to 31st January 2007 |
| In this period, 288,762 impressions of our AdWords ads were viewed by customers searching for CCTV related products in Google. Of these customers, 9923 clicked on to our ads and viewed our site. This represents a click-through rate (CTR) of 3.4% clicks/impressions X 100). It is important to bear in mind that a CTR of 3.4 is considered fairly good. Our average cost per click was £0.70. In total, we spent £6909 on AdWords during this period. |
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