 |
Industry wise, City Wise, Country wise |
|
What products and Services to offer ? |
|
Which Markets & Market Segment to
operate in? |
|
Who are the best Potential Customers? |
|
Importing Prospects Data |
| |
|
| Create Mass Targets |
|
|
How best to reach these prospective
customer? |
|
From Newspaper, Networking,
Formal & Informal Meeting,
Directories, Internet Search |
| |
|
| Create Campaign |
|
|
Campaign design, Budgets, Start Date,
Estimated Revenues (Forecasting) |
| |
|
| Marketing Communication Strategy |
|
|
How best to convince prospective customers
to buy your products & services?
Mass E-mails / Printed |
| |
/ Tele-Marketing / Snail Mails / PublishingMaterials / Website / Fax |
| |
| Step 02 |
| Filtered
(Target List) |
|
|
According to Response & behavior,
Following opt-out /Opt-in rule |
| |
|
| Create Campaign for Opt-in Rule |
|
|
Campaign design for Opt-in
Prospect customers |
| |
|
| Communication Strategy |
|
| |
Analyzing Each Prospective Customer
Offering related Products & Services at
least in 3 Communication means
, |
| |
(e.g. E-mail Fax & 1:1 Sales Call) |
| |
|
| Step 03 |
| Filtered
(Target List) |
|
| |
Converting Prospective Customer into
Sales leads with Requirements & Inquiries |
| |
|
| Liaison with Customer
Service Department |
| |
Handling Over Sales Leads |
| |
|
| Status |
|
| |
New, Assigned, In Process,
Converted, Recycled |
| |
|
| Lead Source |
|
| |
Cold Call, Existing Customer, Self Generated,
Employee Partner, Public Relations,
Direct Mail, Conference, Trade Show, |
| |
Web Site Word of mouth, Email & Campaign |
| |
|
